Distributor: Lionsgate are the company responsible for the distribution of the film Brotherhood, Lionsgate is owned by Frank Giustra
Marketing tools: Brotherhood was highly marketed over social media due to the high involvement with rappers such as Stormzy, Krept and Konan all with large fan bases with over 1 million followers on most social medias. Brotherhoodalso had its own tv advert, posters and billboads throughout the UK.
Role of Social Media: Brotherhood did not have their own specific social media account / page however because of the involvement of many known grime rappers and very well known British actors and actresses such as Noel Clarke
and is known as he Uks second top grossing movie.
Different formats of the film: As Brotherhood was recently released it is only available to watch in the cinema, the DVD and Bluray version will be available from the 26th
Sales: £1.98m
Links: Brotherhood is strongly linked with grime rap as it includes various grime artists such as Stormzy, Krept and Konan.
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