Thursday, 3 November 2016

Target Market research

To find the target audience of who our film would be aimed at I used a website called YouGove Profiles that uses extensive research to tell who the most likely has in interest in a brand or movie. For example, I searched for a movie called kidulthood, that is of the same genre to the the movie we want to create. Here are the results it gave me:

















To make my research more quantitive and accurate, I found the results for another British crime film called Legend:


From this research I found that our target audience is young adults and teenagers of both genders. Therefor, I think this would make the most appropriate target audience for our film.

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